Keyword research is the foundation of Search engine optimization. The fundamentals of on-page SEO activities profoundly impact domain authority, organic traffic, and organic conversions. Thus, we have to do keyword research wisely otherwise, you will lose SEO search ranking, and it is going to impact your long-term success. However, most naïve SEO experts forget basic keyword research rule that prevents them from getting the expected rules. The website doesn’t appear in the search result; their fore site gets a little organic traffic and organic conversions.